10,783 photos and 355 users find them easily
Navarra Solidarity Race: A Success in Participation and Solidarity Photography with Revopic.
This year, the Navarra Solidarity Race brought together nearly 1,200 participants, once again demonstrating the power of sport to unite the community around charitable causes. The event was not only a success in terms of fundraising, but also in the experience enjoyed by the runners, who had the opportunity to keep unforgettable memories thanks to Revopic, the photography platform specialized in sports events.
Key figures from the race and Revopic:
• 1,200 participants ran for the cause.
• 99.23% of participants received the email informing them about their photos on Revopic.
• 77.80% of them opened the email, showing great interest in the event’s photos.
• 72.69% clicked on the email link to access their images.
• Only 0.95% email bounce rate was recorded.
On the Revopic app:
• 10,783 photos of the event were uploaded, capturing every special moment of the race.
• 41,410 faces were indexed through Revopic’s advanced facial recognition technology.
• 382 participants accessed the app to find their photos.
• 355 users found their photos, enjoying unique memories of their experience.
A successful conversion funnel
Revopic’s service was a key element in the runners’ experience, from receiving the email to finding and downloading their photos:
1. 1,200 participants received the email with the link to Revopic.
2. 934 people opened the email to learn more about the available photos.
3. 870 people clicked on the link to access the app.
4. 382 people accessed the Revopic app directly.
5. 355 users found their photos and were able to enjoy these memories.
Thanks to Revopic’s platform, the runners were able to find their images quickly and efficiently, enjoying a seamless experience in this charity event. Photography has become an essential element for sports events, and Revopic has proven to be a great partner on this occasion.
Communicate the Service
Communication is essential for participants to be aware of the service. We recommend informing them about the availability of the photos once they are fully uploaded to the platform, providing the event code and a page with basic instructions.
Remember to use all your available channels:
• Email (Recommended)
• Website
• Social media
Sample email:
Hi %nombre%
Congratulations on participating in %eventname%!
You can now download all your photos by following these instructions using the event code XXXXX.
The Importance of Sponsorship
Brands see these events as both a marketing activation and a way to support the cause, which is why it’s essential that all your photos feature the sponsor’s branding. In many cases, the sponsor is the one covering the cost of the service.
You just need to keep in mind the vertical and horizontal formats of the photos by configuring transparent PNG images that will automatically overlay on the downloads.