10,783 photos and 355 users find them easily
Navarra Solidarity Race: A Success in Participation and Solidarity Photography with Revopic
This year, the Navarra Solidarity Race brought together nearly 1,200 participants, once again showcasing the power of sports to unite the community around charitable causes. The event was not only a success in fundraising but also in delivering a memorable experience for the runners, who had the opportunity to preserve unforgettable moments thanks to Revopic, the photography platform specialized in sports events.
Key Figures from the Race and Revopic:
• 1,200 participants ran for the cause.
• 99.23% of participants received an email informing them about their photos on Revopic.
• 77.80% opened the email, demonstrating great interest in the event’s photos.
• 72.69% clicked the email link to access their images.
• Only 0.95% of the emails bounced.
On the Revopic App:
• 10,783 photos of the event were uploaded, capturing every special moment of the race.
• 41,410 faces were indexed using Revopic’s advanced facial recognition technology.
• 382 participants accessed the app to find their photos.
• 355 users found their photos, enjoying unique memories of their experience.
A Successful Conversion Funnel
Revopic’s service was a key element in enhancing the runners’ experience, from receiving the email to finding and downloading their photos:
1. 1,200 participants received the email with a link to Revopic.
2. 934 people opened the email to learn more about the available photos.
3. 870 people clicked on the link to access the app.
4. 382 people logged directly into the Revopic app.
5. 355 users found their photos and enjoyed these cherished memories.
Thanks to Revopic’s platform, runners were able to find their images quickly and efficiently, enjoying a seamless experience at this solidarity event. Photography has become an essential element of sports events, and Revopic has proven to be a great ally on this occasion.
Communication is Key
Let Participants Know About the Photo Service
Clear and timely communication is essential to ensure participants are aware of the photo service. We recommend notifying them about the availability of their photos as soon as they are fully uploaded to the platform. Be sure to include the event code and a link to a page with basic instructions on how to access their images.
Use All Your Channels:
📧 Email (Highly Recommended):
Send a direct email to participants with detailed instructions and the event code for easy access.
🌐 Website:
Include a dedicated section or banner on your event website with the event code and steps to find their photos.
📱 Social Media:
Post reminders on your social platforms with engaging content to direct participants to the photo platform.
By leveraging all your communication channels, you ensure participants can enjoy their photos quickly and effortlessly, enhancing their experience and connection to the event!
Sample email:
Hi %name%
Congratulations on participating in %nombreevento%!
You can now download all your photos by following these instructions using the event code %CODE%.
The Importance of Sponsorship
Brands see these events not only as a way to support the cause but also as a valuable marketing activation opportunity. For this reason, it’s crucial to ensure that all your photos prominently feature the sponsor’s branding. In many cases, the sponsor is the one covering the cost of the service.
To achieve this, simply consider the vertical and horizontal formats of the photos and configure transparent PNG images that will automatically overlay on the downloads.
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